Discover US 23: Your Pathway to the Sunrise Coast

200 miles of spectacular scenic views of Lake Huron and an astounding array of large public forest and recreational properties await travelers on the Huron Shores Heritage Route. Beginning in Standish and winding up the Lake Huron coastline, the Huron Shores Heritage Route offers some of the most extensive and significant recreational, ecological, historical and cultural sites in Michigan's Lower Peninsula. The northern Lake Huron shoreline boasts water, forests, wetlands, lighthouses, parks, trails, museums, small towns, culture, attractions, golf, dining, and many other hidden treasures. And the adventures aren't just on the coast....connecting to the Heritage Route in Oscoda is the River Road National Scenic Byway....which winds along the mighty AuSable River through the Huron National Forest. Coastal and inland discoveries await....discover US 23....your pathway to the Sunrise Coast!

This website offers trip planning tools as you plan your adventure along the Sunrise Coast. If you need more specific local information, please use the following tourism contacts....

The Sunrise Coast...Pure Michigan. 

Back to the Water: Sunrise Coast     Different Direction: Sunrise Coast

Plan Your Trip.....

From the historic train depot in Standish to the Mackinac Bridge, plan your trip up the Sunrise Coast of Michigan along the 200-mile Huron Shores Heritage Route by either clicking on a county or an area of interest. Use the "Plan Your Trip" Feature to do an advanced search by place, area of interest, attraction type, or activities available! Read more about the Heritage Route on the "About" page.

Winding Along the Sunrise Side.

Take a trip up Heritage 23 in Blue Magazine!

Bays, Beaches & Birds....Pure East Tawas.

Read the latest article in Long Weekends magazine....you'll be putting East Tawas in your itinerary!